JEWEL-OSCO
LOGO REDESIGN
Client: Concept Study | Year: 2025 | Role: Brand Identity Systems
Redesigned the Jewel‑Osco identity to align the dual wordmarks, harmonize letterforms, and perform on strict grid‑based interfaces. The system preserves brand familiarity while improving clarity at small sizes across app, web, and packaging.
LOGO REDESIGN
Client: Concept Study | Year: 2025 | Role: Brand Identity Systems
Current Logo
Dual wordmarks misaligned (top left, bottom right) → visual imbalance.
Custom J diverges in weight/style from the rest of the type.
Lockup fights grid layouts; clarity drops at small sizes.
Custom J diverges in weight/style from the rest of the type.
Lockup fights grid layouts; clarity drops at small sizes.
Updated Logo
Pill silhouette with subtle leaf serif; system fits digital grids.
J refined to harmonize with primary letterforms.
Unified, centered lockup balances hierarchy.
Pill silhouette with subtle leaf serif; system fits digital grids.
J refined to harmonize with primary letterforms.
Unified, centered lockup balances hierarchy.